Scope of Services
Southern California is home to many native tribes. The Pauma reservation, north of San Diego, was considered as a site for a new Hard Rock Hotel and Casino. We helped develop the concept that was presented to tribal elders. The natural southwestern desert landscape provided the inspiration for the architectural style that combines contemporary architecture with traditional Indian motifs and colors. A bridge from a natural rock formation becomes a feature with waterfalls cascading to the pools below and the interior compliments the classic Hard Rock brand. The Pauma tribe in north San Diego County was interested in developing a new hotel/casino on their property. One of the interested investors was the Hard Rock Hotel Group from Florida. We helped in the development of the initial concepts and the presentation documents for the tribal council. The building is sited in a typical desert landscape and the structures and colors reflect the southwestern style popular in the region.